When an organisation has made a decision to enter an overseas market, there are a variety of options open to it. These options vary with cost, risk and the degree of control which can be exercised over them. The simplest form of entry strategy is exporting using either a direct or indirect method such as an agent, in the case of the former, or countertrade. we asssit orgaissations gain access to new markets.
To be successful in your exporting efforts, it is very important to gain a comprehensive understanding of the foreign markets you plan to operate in. You need to conduct thorough market research, identify potential markets for your products and services, and if possible visit your target markets. You also need to decide on a market entry strategy before you actually start exporting.
The Centre for Export Development helps organizations with:
o Gain a firsthand experience of market.
o Build your understanding of the market potential and opportunities.
o Gain a clear insight into the customer’s needs and wants.
o Observe how customers and competitors operate in the market.
o Identify costs involved in the distribution channels.