Market Intelligence

Through Our Market Intelligence Programme, small and medium-sized companies can gain insights about new markets. The are flexible and individually tailored to the needs of each company. The programme include:

•  Market and competitor analyses
•  Distributor and partner search
•  Counseling on setting up a local business and other access to market
•  Marketing and contacts to local authorities

What does it take to deliver world-class market intelligence? There are four key ingredients for a world-class market intelligence organization.

  1. Data sources and field resources
  2. Analytical skills and processes to pull the data together
  3. Technology foundation and platforms to deliver, store, process, and distribute the information
  4. The support of, and access to top management

Market Intelligence describes the set of activities that provides you with a view of a market using existing sources of information to understand what is happening in a market place, what the issues are, what competitors are doing, what customers or consumers are doing (eg social media) and what the likely market potential is for new products or services based on previous activities and responses.