Our Markets action plan consists of comprehensive actions to advance interest in a specific group of key foreign markets. Priority markets were identified through a multi-stage process that included:

  • economic modelling to identify markets with high-growth potential considering Africa’s industrial capabilities and competitive advantages;
  • analysis of potential sources of capital, technology and talent;
  • key regional trading blocs and Free Trade Agreement (FTA) partners;
  • core hubs in Africa value chains; and
  • Guidance from key the industry role players.

Our target market include:

European Union/Eastern Europe/ Russian
Federation/United Kingdom
Scandinavian Countries
Africa and the Middle East
North America
Australasia: Australia; China ;Hong Kong; India; Indonesia; Japan; Korea; Republic of Malaysia; Singapore; Sri Lanka; Taiwan; Thailand; New Zealand
Central America
South America

Emerging Markets –

Emerging markets have  demonstrated high potential for economic growth that are priorities for foreign direct investment, technology and/or talent; and/or  part of regional trading platforms.