IATF2021 roadshow in Johannesburg

Johannesburg will host a roadshow on 14 September 2021 to raise awareness among the private
sector of the substantial benefits of participating in the second Intra-African Trade Fair (IATF 2021)
which will take place in Durban, KwaZulu-Natal, South Africa, 15 to 21 November 2021.
The roadshow is being held under the theme ‘Promoting South Africa-Africa Trade and Investment
under the African Continental Free Trade Area (AfCFTA).’
When: Tuesday, 14 September 2021 from 08:30am – 16:00pm (SAST)
 Hon. David Makhura, Premier of Gauteng Province
 Hon. Ravi Pillay, MEC for Economic Development, Tourism & Environmental Affairs
 Mr. Patrick Dlamini, Chief Executive Officer, Development Bank of Southern Africa (DBSA)
 Mrs. Gwen Mwaba, Director and Global Head, Trade Finance, African Export-Import Bank
 Dr. Precious Moloi-Motsepe, Founder, African Fashion International Johannesburg
 Dr. Kgosientsho Ramokgopa, Head of Investment and Infrastructure Office, The Presidency
of the Republic of South Africa
 Mr. Humphrey Nwugo, Regional Chief Operating Officer (Southern Africa), African Export-
Import Bank (Afreximbank)
 Ms. Leila Mokaddem, Director General, Southern Africa, African Development Bank (AfDB)
 Mr. Brian Mureverwi, Trade Adviser, African Union Commission (AUC)
Where: The Westcliff, Johannesburg
Media representatives are welcome to attend and cover.
A livestream of the event will also be available on IATF Virtual:
 If registered for IATF Virtual already, login: www.intrafricantradefair.com/en/user/login
 Don’t have an account? Register here: www.intrafricantradefair.com/en/user/register
Once logged in, click the IATF Virtual red button on the top right of your screen, and you will
have access to IATF Virtual. Follow the instructions in the pop-up window to watch the live

Media Contacts

Evashnee Naidu: evashnee.naidu@reedexpoafrica.co.za
Amadou Labba Sall: asall@afreximbank.com

About the Intra-African Trade Fair (IATF2021)
Organised by the African Export-Import Bank (Afreximbank) in collaboration with the African Union
Commission (AUC) and the African Continental Free Trade Area (AfCFTA) Secretariat, the second
Intra-African Trade Fair (IATF2021) will take place in Durban from 15 to 21 November 2021.
IATF2021 is intended to provide a unique platform for facilitating trade and investment information
exchange in support of increased intra-African trade, especially in the context of implementing the
AfCFTA, which entered into force on 30 May 2019 and under which trading commenced on 01
January 2021. The objectives of the Intra-African Trade Fair include bringing together continental
and global players to showcase and exhibit their goods and services, and to explore business and
investment opportunities in the continent; providing a platform to share trade, investment and
market information with stakeholders and to discuss and identify solutions to the challenges
affecting intra-African trade and investments. The Trade Fair is also open to non-African countries
interested in doing business in Africa and supporting its transformation through industrialisation and
intra-African trade and investments.

The key verticals of IATF2021 include Trade Exhibition, Trade and Investment Forum (Conference),
Business to Business and Business to Government exchanges, Creative African Nexus, Automotive
Forum, Youth Start-Up, Country Day and IATF Virtual platform. A Trade and Investment Forum will
feature high-profile speakers and panellists addressing topical issues relating to Intra-African trade in
the context of implementation of the AfCFTA, trade finance, payments, trade facilitation, trade-
enabling infrastructure, trade standards, industrialisation, regional value chains and investment,
among others.
It is expected that the Trade Fair will attract:
 More than one thousand exhibitors.
 More than 10,000 visitors and buyers and more than 5,000 conference participants from all
55 African countries, and the rest of the World; and
 More than US$40 Billion in trade and investment deals.

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