The Centre for Export Development (CED) promotes Africa’s value-added goods and services abroad by broadening the export base of small and medium-sized enterprises and increasing their market share in targeted high-growth markets.
With the emergence of new technologies, liberalization and digitalization, firms are evolving and rapidly expanding into international markets to explore new resources, capabilities and growth opportunities. Exporting remains a viable strategic option for firms to internationalize as it allows for greater levels of flexibility and a vital instrument for firm growth.
To tap into these growth opportunities, firms in Africa need to possess strong sources of competitive strategy, motivation, capabilities and resources. However, successful exporting can be challenging and risky for many companies, especially small and medium-sized enterprises (SMEs).